I was tasked to reinvent the TV experience for Orange customers. Watchers are currently doing several tasks while watching TV, such as using their smartphone or tablets, checking their news feed or personal e-mails. The brief was trying to see how we use these new touch points to create a more compelling experience at home.
- Orange Labs
- Media & Telecom
- Rennes, France
- Personal work
- UX/UI, Visual design
How could we enhance the TV experience for Orange customers?
CHALLENGE.
The project aimed to define tomorrow’s TV experience for Orange customers. The main interest was to provide additional information for users while they are watching programs. The following screenshots are very early stage of the process. The final version has additional options and different UI, while I wasn’t involved at that later stage.
CONCEPT.
“Devant ma TV” is a 2nd screen application which allow users to be synchronized live to any type of media and interact directly with it through the TV. While using a new intuitive algorithm, this one allowed real-time processing of television sound information and the transfer data directly to a mobile application or a tablet.
Devant ma TV.
Inspired by Tetris and the french expression “l’information vient juste de tomber” (the news just fell down), “Devant ma TV” gives users complementary information while watching any TV program, thanks to a complex algorithm in the app.
PROCESS OUTCOMES.
The process involved a couple of concepts which had been discussed with the development team internally to be sure of the technical constraints and viability of the product. From these exchange and discussion, I reframed the concept to make it more tangible and simple.
PROGRAM SELECTION.
The information tabs enable users to select the program they want the application to interact with. A short synopsis gives more insights regarding the content of the video.
NEWSFEED.
A Twitter feed summaries push up information to the users regarding key moment that happen during the show. A graphic representation below showcase the evolution of the information displayed in an interactive way to highlight key moment of shared information.
CHANNEL SELECTION.
Users can navigate through a large catalogue of channels provided by Orange: from national program to international channel.
CONTENT DETAILS.
An overview displays additional and specific information regarding the matching data which have been displayed. Users can find profile information via any other relevant social network or media.
TUTORIAL.
A simplified tutorial, helps users to have a quick overview and explanation of the relevant information available within the application.
