Bonjour,

I am Florent,

With a background in business, strategy, and design, I tackle complex problems across user experience, technology, and sustainability.
I design products and services, guide with purpose, manage teams with clarity, and help organizations drive change through research, product strategy, and innovation. By bringing people together, we create visions and outcomes that focus on user engagement and accessibility.
In a fast-changing world, aligning business ambition with real human needs, I solve contemporary challenges with innovative outcomes that balance individual behavior and societal impact, ensuring solutions address both technical and ethical concerns.
Originally from the west of France, educated in Sweden, I am currently based in Berlin, Germany.
IDEATION

Sketches I Prototyping I CAD I AI

CREATION

Product I UX/UI I Service

SOUND

Music I Production I Engineering

RESEARCH

Data I Field Analysis I Trend

LEADERSHIP

Management I Mentoring

BUSINESS DEVELOPMENT

Strategy I Brand I Monitoring

Multicultural inspiration.
As a French creative, with extensive expertise in designing human-centered products and services, having lived in 6 countries, I bring a global perspective to my work. My specialties include product design, user experience, prototyping & generative AI, with a strong emphasis on sustainable and innovative solutions to meet contemporary challenges. Moreover, by nurturing design culture and talent, I help individuals grow, create, and thrive in multicutural environments that celebrate diversity and continuous learning.
Holistic expertise.
My professional experience has spanned multiple roles & sectors across Europe, including social services, telecoms, automotive, and B2C/B2B industries. With purpose-driven leadership, I inspire teams around a shared vision, fostering collaboration and alignment across disciplines. Furthermore, I’ve worked on business strategy, product management, digital interfaces, hardware and textile, collaborating with global brands like Lufthansa, Mercedes, Orange, Peugeot, Puma and Volvo. I’ve also trained with creative studios, innovation consultancies, and non-profits.
Collaboration at scale.
Currently leading global design within STELLANTIS at Free2move (former SHARE NOW, the BMW & Daimler venture), I bridge product strategy and user research to lead teams, foster a design-driven culture, and collaborate closely with engineers to optimize product processes at scale. My work centers on solving complex challenges through data-informed insights while embracing the creativity of both human and artificial intelligence. By grounding strategy in user needs, I ensure every solution delivers value today and evolves for tomorrow, simplifying complexity along the way. In essence, I build systems that translate vision into execution, enabling elegant, scalable, and impactful outcomes.
Interested in working together or have questions? Feel free to reach out.
Get in touch
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