BONJOUR! I'M FLORENT
Design leader shaping clarity at the intersection of product, systems, teams & AI.
I help companies, founders, and people turn complex workflows, data, and emerging technologies into intuitive experience, competitive strategies and scalable innovative products.
Leadership Approach

EMPOWERMENT.
Enabling companies to perform at their best from visions, tactics to clear strategy ownership.

TRANSPARENCY.
Encouraging better decisions through open dialogue and honest feedback.

COLLABORATION.
Unlocking team potential through strong relationships and shared motivations.
HOW I CAN HELP
01
PRODUCT DEVELOPMENT.
╸I partner with founders to define, conceptualize and launch early-stage products. From shaping the vision to building an MVP, I help teams create products that balance user needs, business goals, and technical realities.
02
DESIGN LEADERSHIP.
╸I work with leadership teams to strengthen product & design quality, improve team effectiveness, and guide organizations through periods of growth and change.
03
ORGANIZATIONAL STRATEGY.
╸I clarify roles definition, improve decision-making, and build scalable ways of working. Via workshops, design sprints, I align teams, solve complex problems, and uncover opportunities.
04
ADVISORY & COACHING.
╸I provide tailored support for founders, designers, and leaders through coaching, 1:1, portfolio and career guidance, UX audits, and product strategy reviews.
Case Studies
- Shared MobilityDecember 5, 2025

Shared Mobility
Leading teams, scaling products & org
- Free2moveApril 9, 2025

Free2move
Shaping UX/UI Brand strategy

SHARENOW
0→1 Business Design Strategy
FREQUENTLY ASKED QUESTIONS
I help organizations transform complex challenges into simple, intuitive, and impactful product experiences. I thrive in ambiguous, fast-paced environments, combining strategic thinking, data-informed decisions, behavioral psychology, and emerging technologies like LLMs and agentic AI to create user-centered solutions that deliver value and scale.
As a continuous learner and hypothesis-driven problem solver, I bring curiosity and analytical rigor to each challenge. I lead by aligning cross-functional teams around a shared vision while fostering collaboration and developing design talent. Having lived and worked across seven countries, I bring a global perspective and deep appreciation for diverse cultures and perspectives.
I've led up to 70+ people and expanded design teams from 2 to 12+ designers to help scale technology organizations. My leadership experience spans growth, organizational change, and restructuring, with a strong focus on sustaining quality, alignment, and execution.
In my most recent role, I managed several product managers across departments, ensuring clear ownership, providing ongoing coaching, and fostering consistent, effective decision-making.
I lead product design across multiple domains, partnering on strategy, defining product direction, and guiding execution from concept to launch. My scope includes product design, UX strategy, user research, growth, design systems, product planning, and content design where appropriate.
Design leadership requires both craft maturity, product strategy vision and people management. I bring this to the role. The teams I've led consistently demonstrate high engagement, low turnover, and influence that extends well beyond design execution.
I've led AI initiatives from strategy through execution, both within teams and across the company. My work spans integrating AI into design workflows, partnering with engineering to bring AI products into production, and shipping AI-powered capabilities that generate revenue.
Yes. I've led multiple 0–1 initiatives across hardware and software, working in ambiguous environments where innovation requires creating the path rather than following one. I'm comfortable using divergent thinking to define strategy and product direction from the ground up.
I work closely with product and engineering leadership in a trio partnership, shaping strategy, prioritizing roadmaps, and navigating tradeoffs. A key part of my role is building alignment early, enabling faster and more predictable execution.
My leadership style is centered on clarity, trust, and continuous feedback. I aim to build high-performing teams that operate independently, make confident decisions, and grow into leadership roles. Regular 1:1s are a core part of how I coach, support, and develop each team member.
I start with the desired business outcomes and work backward, partnering with product and research to understand user needs, constraints, and opportunities. From there, I help teams develop solutions that deliver exceptional user experiences while advancing company and stakeholder objectives.
When your company is building and scaling, senior leadership matters. I bring executive-level strategy and hands-on execution on adhoc request or full-time basis, delivering immediate impact. From day one, I shape and plan from short term tactics to mid term strategies towards visionary goals.
Full-time design hires often take 6–9 months to make real impact. With experience spanning founding teams to organizations of 100+, I reduce that gap, delivering immediate traction without a prolonged onboarding period.






